Axe Fantasies

Not a very sharia’ah compliant campaign. The challenge was to tell the story of attraction in a tone of mischief to Arabia. 
The global idea The Axe Effect was evolved into Playful Fantasies which made the concept of attraction easier to accept in the region. 
It was first time for the brand in Arabia. And the boys believed it. 
MMMOUSEPAD BY SANDEEP & BABA, PEEPHOLE BY ASH & ZIA, GOLD FOR INTEGRATED IDEA AT THE DUBAI LYNX AWARDS

Jaguar Spa

How do we get users to experience the car before the test drive? We wanted to get the high-income, high-stress individuals in our database, in a mood to listen to us. An invitation to a lazy, free day of their choice at the spa followed by a Jaguar XJL surprise pack. Happy people do listen more (esp when they send their wives instead).
CANNES FINALIST

In the right places

An integrated campaign for an islamic motor insurance company.

Get Well Soon

A low-cost direct marketing idea for a health insurance company in Arabia.